Strategic Business Overview for the 21st Century (ECM) by

Mitchell Levy
President & CEO, ECnow.com
Author, E-Volve-or-Die.com

Although we've heard about the Internet, e-commerce/e-business, dot.com's and dot.bomb's for a number of years, we are still at the beginning of a dramatic shift on how companies conduct business. We can already begin to see the way the Internet has changed the way people work, learn and play. These changes are small compared to what we're about to see. One of the big issues today is that companies are still chasing the technology, not the underlying business need. Successful "electronic business" enabled corporations include the Internet as part of their business strategy.

This tutorial is designed for those that want to change the way their companies utilize this technology to satisfy their customers. This is a broad-brush tutorial that covers the strategic areas a company needs to address to be a successful "electronic business" enabled corporation and will use real-life examples to emphasize both successful and unsuccessful EC efforts.

Everyone from the executive team to the customer service representative has read about or used some form of Electronic Commerce (ECM). But what exactly qualifies as ECM and how do you identify it? This tutorial will show you how the functional areas of your organization should react to ECM? And we'll show you how to lead your company to the ECM 'promised land.'

Mitchell Levy, President & CEO of ECnow.com, will discuss the big picture of ECM and detail the effective strategies. Levy will cover the subject from both the buy and sell side, business-to-business and business-to-consumer. 

COVERS THE FOLLOWING, PLUS MORE:

• What is ECM and why should your company actively engage in it?
• Discuss the importance of business process integration (full integration vs. print & tear) as well as business process reengineering
• Explore various ECM models and how they apply to both large and small companies
• Determine which function of the organization should drive ECM?
• Understand key issues from a Marketing, MIS & Customer Support perspective
• Examine successful and unsuccessful EC implementations
• Explore trends that are effecting us today and those that will effect us a couple years out

BENEFITS:

• You will walk away with a better understanding of ECM and knowledge of the tools and technologies that will make ECM an important asset in your company.
• You will walk away with a positive mind-set and a number of ideas of what you could do for  your company

WHO SHOULD ATTEND:

• Business Owners
• General Management
• Sales & Marketing Management
• Customer Support Management
• Operations Management
• Internet Consultants

FACILITATOR:

Mitchell Levy, is President and CEO of ECnow.com, an e-commerce management consulting company helping companies transition its employees, partners and customers to the Internet age through off-the-shelf and customized on-line and on-ground training. He is the author of E-Volve-or-Die.com, author of The Value Framework™, Executive Producer of ECMgt.com, an on-line E-Commerce Management (ECM) eZine, Chair of comdex.biz at Comdex Fall, the Founder and Program Consultant of the premier San Jose State E-Commerce Management Certificate Program, Chairman of the Pay-per-Performance PR Agency Media Attention Now and the on-line learning content production company Transition Learning. Mr. Levy was at Sun Microsystems for 9 years, the last 4 of which he managed the e-commerce component of Sun's $3.5 billion supply chain. He is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world. More detail on Mr. Levy.