Creating and Managing Your E-Commerce/E-Business Initiatives by

Mitchell Levy
President & CEO, ECnow.com
Author, E-Volve-or-Die.com

Today, more than at any other time in history, we need to figure out how to effectively integrate technology into our business models and/or modify our business models as a result of what technology will allow us to do. Whether you call it e-commerce, e-business, e-services or a plethora of other names, we're talking about how to effectively deploy, manage, and utilize technology in our business. Come join this tutorial lead by E-Commerce Management (ECM) expert, pundit and author of E-Volve-or-Die.com who will guide you on how to get started, how to gain support, run, and mobilize your company with its (e-)commerce/business efforts. You will walk away with an understanding of how to make the business case, get funding for your initiatives and run them effectively.

COVERS THE FOLLOWING, PLUS MORE:

• Creating the Business Case for E-Commerce
• Creating your Short and Long-term Vision
  
• Enlisting Management Support
  
• Gaining Inertia within Your Company
  
• What Organization(s) Should Run the Initiatives
  
• Building Your Team
  
• Keeping Momentum
  
• Communicating and Measuring Results
  
• Dealing with Barriers
  
• Self-Supervised Work Groups
  
• "Effective" Company Case Study Exercise
  
• Review Results and Wrap-up
  

WHO SHOULD ATTEND:

• Project and Program Managers
• General Management
• IT Management and Professionals
• Sales & Marketing Management
• Customer Support Management
• Operations Management
• Business Owners
• Internet and Management Consultants

FACILITATOR:

Mitchell Levy, is President and CEO of ECnow.com, an e-commerce management consulting company helping companies transition its employees, partners and customers to the Internet age through off-the-shelf and customized on-line and on-ground training. He is the author of E-Volve-or-Die.com, author of The Value Framework™, Executive Producer of ECMgt.com, an on-line E-Commerce Management (ECM) eZine, Chair of comdex.biz at Comdex Fall, the Founder and Program Consultant of the premier San Jose State E-Commerce Management Certificate Program, Chairman of the Pay-per-Performance PR Agency Media Attention Now and the on-line learning content production company Transition Learning. Mr. Levy was at Sun Microsystems for 9 years, the last 4 of which he managed the e-commerce component of Sun's $3.5 billion supply chain. He is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world. More detail on Mr. Levy.