Tutorials, Seminars and Workshops
Money Through B2C Marketing by
Founder & President of the Society
for Internet Advancement San Francisco (SIASF)
Billions of dollars each year are now spent
in business-to-consumer (B2C) e-commerce, with explosive, and even exponential,
growth that is not predicted to slow down for decades to come. Using class-generated
examples, an industry expert, who has spearheaded online advertising accounts
with some of the Internet's biggest marketers, teaches you the tricks of the trade
necessary to best position a new "cyberbrand" startup and/or a traditional
bricks and mortar player in order to capitalize on this burgeoning opportunity.
This class is an interactive forum where students provide
examples of one startup and one traditional company wishing to extend its services
online. We talk about what these companies can do to reach consumers and convince
them that they are worthy of their business.
THE FOLLOWING, PLUS MORE:
marketing- how to get started without any real capital- (chicken vs. the egg)
- Targeted Email- Opt In vs. Spam, and the place of each in an on-line
- Banner Advertising- Is it a dead tool, or will it always
have a place
- Integrated Content Sponsorships, and why they're the
wave of the future
- Major portal placements, and how to avoid losing
- Online vs. offline advertising- how are they fundamentally
- Integrated Marketing Communications- what's the Net's
place in a full media mix?
- Measuring Return on Investment (ROI),
and doing so beyond simple click-throughs
- Is the Internet really
the most accountable medium of all time?
- Affiliate Programs-why
they can be a no-brainer, and how to make them successful
Marketing- getting users to raise their hands
- Promotions and incentivizing
behavior- when and why
- The importance of fulfillment, customer service,
and other basic business issues
- Marketing executives
interested in their own futures, novices with smarts looking to break in, Internet
executives wishing to gain an understanding of the marketing side of their businesses
and anyone else looking to understand the implications of the Internet on marketing
and advertising as we know them.
Caruso is Founder & President of the Society for Internet Advancement
San Francisco (SIASF). Michael has been working in online advertising since 1996.
Most recently as Director of Sales and Business Development for Fortunecity.com,
he spearheaded that companys advertising sales and strategic partnership
efforts. Prior to joining Fortunecity, he served as Sales and Business Development
Director for the Hollywood Stock Exchange, as Sales Manager for theglobe.com,
and as Senior Director of Business Development for Cybereps. Michael has been
featured as a speaker at many industry events.
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