ECnow.com - Training: Courses: E-Business for IT Management: From Strategy to Internet Marketing Techniques by Mitchell Levy

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Technical Orientation
Understanding E-Commerce and Technology for Non-Technical Professionals
E-Business for IT Management: From Strategy to Internet Marketing Techniques
Creating Effective Web User Interface

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E-Business for IT Management: From Strategy to Internet Marketing Techniques by
Mitchell Levy
President & CEO, ECnow.com
Author, E-Volve-or-Die.com

As companies continue to experiment and figure out how to transform themselves from the Industrial age to the Internet Age, there will be a strong need for IT leadership and support. Come join us for this tutorial lead by E-Commerce Management expert, pundit and author of E-Volve-or-Die.com who will guide you from high-level strategy setting through store fronts, various business processes and Internet marketing techniques. CRM and the customer will be a key focus of this tutorial as we:

COVERS THE FOLLOWING, PLUS MORE:

Strategic Planning (vision, goals, metrics)

Business models (migration of supply/value chains into value Webs, outsourcing, experimentation, B2B, B2C, B2B2C, P2P, A2A, etc.)

Business Processes (sales force automation, customer forums, auto stocking, collaborative engineering, POS information, case and service level management, etc.)

Business Tools (metrics setting, customer stratification, etc.)

Applications
OBJECTIVE:

You will walk away with a good understanding of what the business should be doing to survive and some of the tools and methodology your company should be deploying.
SYLLABUS:

Strategic Planning for the Business covering Vision (30-second pitch)
Corporate Goals & Metrics that then drive the detailed Roadmap
A Quick look at the Store Front and Effectively Integrating it into Your Company
Business models
Business Processes including the Need-to-Satisfaction and Supply/Value Chain
How functions within corporations are deploying and managing e-business, some of the applications being addressed and the tools being used including Microsoft Site Server, IBM, PeopleSoft, Oracle, Vignette, Open Market, Broadvision, Brigade, Firepond, Siebel, Kana, eGain, Yantra, I2, Manugistics, UPS, Fedex, Ariba, CommerceOne, JD Edwards, SAP, Baan, plus others
Overview of What's Happening in the Industry Today and Predictions for the rest of the year
A Detailed look at Internet Marketing Techniques discussing tools for search engine optimization, newsletter creation and distribution, community creation plus a whole lot more

WHO SHOULD ATTEND:

IT Management and Professionals

General Management

Sales & Marketing Management

Customer Support Management

Operations Management

Business Owners

FACILITATOR:
Mitchell Levy, is President and CEO of ECnow.com, an e-commerce management consulting company helping companies transition its employees, partners and customers to the Internet age through off-the-shelf and customized on-line and on-ground training. He is the author of E-Volve-or-Die.com, author of The Value Framework™, Executive Producer of ECMgt.com, an on-line E-Commerce Management (ECM) eZine, Chair of comdex.biz at Comdex Fall, the Founder and Program Consultant of the premier San Jose State E-Commerce Management Certificate Program, Chairman of the Pay-per-Performance PR Agency Media Attention Now and the on-line learning content production company Transition Learning. Mr. Levy was at Sun Microsystems for 9 years, the last 4 of which he managed the e-commerce component of Sun's $3.5 billion supply chain. He is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world. More detail on Mr. Levy.

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