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E-Business for IT Management: From Strategy to Internet Marketing Techniques by

Mitchell Levy
CEO, Entrepreneur, Public Board Member
Author, and 14 other books

As companies continue to experiment and figure out how to transform themselves from the Industrial age to the Internet Age, there will be a strong need for IT leadership and support. Come join us for this tutorial lead by E-Commerce Management expert, pundit and author of who will guide you from high-level strategy setting through store fronts, various business processes and Internet marketing techniques. CRM and the customer will be a key focus of this tutorial as we:


  • Strategic Planning (vision, goals, metrics)
  • Business models (migration of supply/value chains into value Webs, outsourcing, experimentation, B2B, B2C, B2B2C, P2P, A2A, etc.)
  • Business Processes (sales force automation, customer forums, auto stocking, collaborative engineering, POS information, case and service level management, etc.)
  • Business Tools (metrics setting, customer stratification, etc.)
  • Applications


  • You will walk away with a good understanding of what the business should be doing to survive and some of the tools and methodology your company should be deploying.


  • Strategic Planning for the Business covering Vision (30-second pitch)
  • Corporate Goals & Metrics that then drive the detailed Roadmap
  • A Quick look at the Store Front and Effectively Integrating it into Your Company
  • Business models
  • Business Processes including the Need-to-Satisfaction and Supply/Value Chain
  • How functions within corporations are deploying and managing e-business, some of the applications being addressed and the tools being used including Microsoft Site Server, IBM, PeopleSoft, Oracle, Vignette, Open Market, Broadvision, Brigade, Firepond, Siebel, Kana, eGain, Yantra, I2, Manugistics, UPS, Fedex, Ariba, CommerceOne, JD Edwards, SAP, Baan, plus others
  • Overview of What's Happening in the Industry Today and Predictions for the rest of the year
  • A Detailed look at Internet Marketing Techniques discussing tools for search engine optimization, newsletter creation and distribution, community creation plus a whole lot more


  • IT Management and Professionals
  • General Management
  • Sales & Marketing Management
  • Customer Support Management
  • Operations Management
  • Business Owners


Mitchell Levy, CEO, has started and run over 13 firms and partnerships since 1997. He is a book publisher (having published 200 books), business consultant & strategist, connector, educator & prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. He has an extensive network which he taps into to drive success for those around him. Mr. Levy is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. In addition to the companies/joint ventures he's started, he has helped answer over 1,000 CEO questions and provided strategic consulting to over 100 companies.

After earning his MBA from the College of William and Mary, he spent 13 years working for corporations in IT, Finance and Operations. He then spent 15 years as an entrepreneur creating 13 companies and strategic partnerships including Happy About® in 2005 and THiNKaha® in 2007. Mr. Levy is also partner of the physical networking firm CXOnetworking and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He lives with his wife and son in Silicon Valley. 

Check out Mr. Levy's most current bio on LinkedIn.


I want to explore bringing courses to my company, please call 408-257-3000 or e-mail.
Phone: 408-257-3000
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