ECnow.com List of 37 Internet Marketing Techniques
from Book Publisher Happy About
About is interested in publishing books
on any of the techniques listed
them if you're interested.
Internet Marketing Activities
Internet is not only a great way to spread the word about your product or service,
in today's world, it's an essential part of the marketing mix. Below is a list
of activities that you could be using. Like any set of resources, use at your
- Basic #1:
a great keyword-loaded URL
Find your URL through Internic,
or your (.cc) URL through ENIC.cc,
other country domains through Norid.
URLs for sale at 1DomainNamesSales,
or monitor a domain you want at EyeOnDomain.
ICANN.org is the technical
coordination body for the Internet (what to do about domain
name disputes). Create small urls with: Snipurl,
Find words in URLs with netcraft.
Easily create a Web site at Webspawner,
Host your domain at LowestHosting
or DreamHost and
pick a template from 4templates.com
or review/pick up hosting locations at WebHostingRankings
or Web Hosting
- Basic #2: Easy
to use Site
|Is your site easy
to use and navigate? Does it satisfy its intended purpose?
Check out these usability sites: uie
or useit. Use techniques that are
friendly to your customers and prospects (webmonkey).
View compatibility with various browsers:
AnyBrowser, check your graphics efficiency:
Optiview's Quickscan, keep track of
your site's performance: atwatch,
You can also just ask a bunch of friends/family to critique
Make sure your links work: SevenbyTwentyFour,
W3C Link Checker
- Basic #3: Give
|Give back to the
community. Give something of value to your audience. Update
this information periodically to keep your audience coming
back. The resources page from ECnow.com, the books
page from the Silicon Valley Executive Business Progarm,
papers page from Happy About are examples of this technique.
- Basic #4: Satisfy
Users Content Needs with External Resources
Let your audience quickly find what they need. Valuable content,
good navigation and easily accessible contact/feedback
mechanisms. Add value to your site, by using some
of the "free" tools on the Internet . For example,
if you're a U.S. public company, point to the Edgar database
(e.g. Intel). If you want people
to visit you, use Mapblast to give directions (e.g. ECnow.com). If you can make maps.google.com
to work for you, that would be great. Add a calendar supercalendar.
In the language of your user world.Altavista.com,
Freetranslation, Globalsight, Ilanguage,
- Basic #5: Put
your URL Everywhere
|All pieces of corporate
literature should contain your URL: business cards, ads,
letterhead, e-mail, company vehicles, packaging, promotional
items, employees outgoing messages, signage around and within
buildings, thank you cards, etc. Check out psprint,
for printing, GotLogos
to create a logo or Alt
Terrain to put your url in a number of offline locations.
- Basic #6: Use
a Signature Tag on your E-mail
|A short description
of your product or service should be automatically attached
to the bottom of every e-mail. All employees should be encouraged
to use it. Target your tag to the group receiving your e-mail.
Here's an example from ECnow.com.
- Basic #7: Submit
Site at Search Engines, Directories, Announcement Spots,
Make sure people can find your site in
Yahoo! and the top 7 search engines. Also try some of
vertical engines. Submit to other locations potentially
using a service like Submit-in-an-Instant
Check out: Search
for other places to submit to. Look at Yahoo's list and Tucows list of search engine submission
tools (also look at exploit). Don't forget to submit
Check your listings manually with Market
Leap tools (by keyword
engine saturation, or link
popularity), or Bruce
Clay's tools, or learn the tricks of checking the
major engines from searchenginewatch. Learn everything
you wanted to know about search engines from searchengines.net.
List of Techniques
& Communicate your Voice!
Web 2.0 is the next evolution of implementing Web technology
into business and society. At ECnow.com, we believe it's
about increased communication. The tools and capabilities
to let your prospects and customers know what you stand
for and how you interact with your customers have never
In short, it's important for you to establish and share
your voice. Whether you are a large corporation or a small
company, you need to let your audience get to know the
real company. You need to share your thought leadership
and demonstrate your customer adoption. This can be quickly
and efficiently completed with the tools below. When reviewing
these techniques, keep in mind how your company can share
your voice in a consistent and straight-forward manner
in a format your customers and prospects want to receive.
Check out a Wharton
article on the topic.
(PPC) and other paid-for Internet Marketing
Pay-per-click is currently the hotest Internet Marketing
technique and it's only going to heat up from here. Although,
Overture (now Yahoo!)
started the trend, Google
brought it to market. There are other locations to buy
from including Looksmart.
Look toward Microsoft to create a service that is proported
to leapfrog both Google and Yahoo! later this year. Create
and manage the program yourself or use a firm such as
Consultants Group or SearchRev
to do it for you.
Check out the conversion rates of the engines did-it
There's a myriad of paid-for Internet advertising opportunities.
Media Buying or Internet.com's
Ad Resources for good starting points of on-line advertising
resources. Also check out On
Read 20 definitions of blogging at MarketingProfs
and a good article in iMediaConnection
by Rick Bruner and info on CorporateBlogging.info
Search for Blogs at BlogSearchEngine
You can blog yourself by sharing your thoughts on your
site or you can blog on other sites. Create your own blogs
and Userland. Check
Blogging Tutorial, Technorati's
Top Blogs, Radio
Userland, or get your free Blog at JoeUser.
Check out the small
busines blog center from allbusiness.
Corporate examples (List
of European Corporate Blogs, Ford,
Research), also some unofficial examples (Aston-Martin,
and even John
Place ads on blogs with BlogAds,
CripsAds or read
blog about it
RSS is a way to easily share your blog content with the
world. Read about RSS at XML.
Look at Syndic8
to support your feed.
- Establish a
"free" On-line Newsletter
that is of value and distribute it on a periodic basis.
You can build trust and spread the word. Also a good way
to gather e-mail addresses that you can market to. Announce
everywhere you can, don't miss using
these sets of resources: Australian Electronic Journals, EMailUniverse, EzineZ, eZine-List, eZine Search, ListCity, The Etext Archive,
Opt-in newsletter vendors: HTML-Email-marketing,
groups.Yahoo.com, MeMail, Topica, Yourmailinglistprovider
You can also use MarketersChoice
which bundles in a great newsletter feature with their
shopping cart service.
You can pick up free content here: Certificate.net,
Put dynamic headlines on your site: NewsIsFree.com,
Dr. Ralph Wilson's Guide to Online
- Optimize Your
Site & Positioning in the Search Engines
|If your potential
customer types in the key word or key phrase that describes
your services, you want to make sure that your site is within
the first two pages that show up. Click on examples (includes
the methodology used) that ECnow.com has helped optimize
([Digitivity], [CGDC]), or (Crisislink).
Learn more about search engines through
search engine showdown
Check out: Websiteresults.com,
or the Search Engine
Marketing Professional Organization. Look at Google's
hot requests by country.
Use tools like SEOElite
Podcasting is the fastest growing Internet
marketing trend and will most likely jump into one of
the top 3 positions in the next year. Read about podcasting
Check out these directories: iPodder.org,
including the father of podding, itunes.
Check out how various businesses are using podcasting
On Demand Business, Fidelity,
Also check out some resources including:
Career Builders Monkey
example), Odeo, Byoaudio,
and Fuel Evangelists (Viral Marketing)
|Whether it's an
internal employee or an excited partner, empower your evangelists
with the tools they can use to help market you in the on-line
world. Essentially, find the best way to get word of mouth
excitement about your product or service.
Alladvantage.com (no longer around), for example, grow to over
250,000 members in it's first 21 days at 2,000,000 members
in 120 days by getting evangelists to push their concept
of paying users to surf the net.
Get some ideas at: WilsonWeb
Create a tell-a-friend program with tell-a-friend-wizard
or build your own.
Combining PPC and viral marketing, many
younger entrepreneurs are making money with Google arbitrage.
on making this happen.
- Establish an
Allow other sites to sell your products
or distribute your value-added content. Lists containing
affiliate programs: Adbility,
refer-it.com, associateprograms.com, affiliateshowcase.com,
sitecash.com, commission-junction.com, www.clickquick.com, linkshare, 2-tier, affiliatematch,
You can also use MarketersChoice
which bundles in a powerful affiliate with their shopping
Reference Guide: associateprograms, 10
Do's and Dont's, and Information
Running your own program: commission-junction,
- E-mail Marketing
|You should be collecting
e-mail addresses at every opportunity. E-mail people with info
they've asked for. Annuncio,
Small Business Center, Bluemartini,
YesMAIL, & Vertical
Response are interesting services that might be used.
Potentially tie in with incentives from companies like:
ECentives, ERewards. Build
traffic with WebHitsDirect.
You can also use MarketersChoice
which bundles in e-mail marketing with their shopping cart
- Use White Paper
Sites for Lead Generation
Write and publish white papers and collect
contact info (e.g. e-mail) from those that pick them up.
Can host on your site or use a white paper lead generation
site: Tradepub, Bitpipe,
- Publish Articles,
Books and/or get mentioned in News Stories
Use article distribution sites like Article
Writers, or Submit
Your Article or article submission software like Artemis
Write and publish a tradebook, eBook or Podbook with
the book publisher Happy
About or have them write and publish one for you.
Easily publish eBooks with Fastebooks
or use eBookBroadcast.
Visit Dan Poynter's Book
Promotion Tips. Speak at conferences and learn more
on speaking from speaker
Write and publish articles of value. Include
your URL in your bio. Contact news people who write about
your area of expertise. Check out: MediaMap,
and Records Directory, Web
Radio Directory, and the National
Association of Broadcasters.
Use tools like Centra,
Avoid these 3
- Online Press
Write and distribute press releases pointing
back to your site. Check out PRnewswire,
Press release writing tips at Pressreleasewriting.
in Social Business Networking
Have employees in your company participate in the various
social business networks such as: LinkedIn,
On-line Communities to Participate in
Use these services to find: user groups
Google Groups (deja), mailing lists
liszt, and discussion groups forumone of interest.
Check out Intersync's
forum list and reference.
- Establish and
Lead an On-line Forum / Community
|If you can find
the time, leading an on-line forum or running an on-line
community is a great way to establish an affinity group
and build credibility. Try myfamily,
for a host of on-line community services.
a Wiki on your site
Wiki's allows your site visitors to update the Web content
themselves. The most extensive Wiki experiment is Wikipedia.
This is certainly a technology worth experimenting with.
Use tools from: Wordpress,
Text, or Confluence
or look at Protopage
- Establish a
Reciprocal Web Linking Program
sites in your industry and closely aligned industries to
link to your site. Create a link2us page to make it easy.
Check out ecnow.com/link2us.htm.
Check your link popularity at Linkpopularity,
Join or start a Webring might work for your site.
- Use E-mail
|If you have key
information that you want to share, consider using an autoresponder.
This is a good way to gather e-mail addresses for future
marketing. Can be used for: Promotional Material, Product/Service
Information, Training/Hiring Help, Article/White Paper Distribution.
Check out: Apexmail,
Awebber, or Databack
- Conduct Surveys
Check out Yahoo's or try Addaform,
Survey, or Zoomerang.
Writeup your results and distribute them
with the tools above in articles, books, blog postings
and press releases!
Monitor and Participate in On-line Community
or via on-line services, actively monitor and participate
in user groups, mailing lists and discussion groups. Here
are some services that can do this for you moreover,
Monitor TV news with NewsIQ.
|Partner with a software company
to run an auction at your site ebay, moai,
Andale, amazon. Check out Tucows
for Auction Tools or auction portal sites Auctionbeagle,
||Contests and give-aways
are great ways to generate traffic. Just look at iWon.
Check out these sites to help you advertise: Contestguide, Contestworld.
- Give Away On-line
|Here are coupon
companies that could help: Coolsavings, Coupons,
in a Charitable Web Site
|As an example, go to the Hunger
Site at the UN, click a button and somewhere in the world
a hungry person gets a meal to eat, at no cost to you TheHungerSite
(paid by the sponsors). Cisco did a phenomenal tie-in with
NetAid.org. Also try:
- Links in Internet
Malls / Portals
|Posting links in
high-traffic malls / portals is a trend some are trying.
Use your best judgment, some are great, some are a waste
of money. Absolutely put a link in Yahoo (#7).
in Paid-for and Free Banner Advertising
|The best sites
for paid-for banner advertising are those with traffic.
Try any of the search engine companies that offer targeted
For free banner exchange programs, check
bannerswap or cyberlinkexchange.usww.
Paid for service Microsoft
Small Business Center, Doubleclick,
Have your banner created at Banner4u.net,
- Place Paid-for
and Free Classified Ads
5StarAds. Post automatically
with the ClassifiedClub.
- Host Classified
|Host classified ads at your site
- Apply for and
|If you have a site
worth talking about, apply for, win, and post your awards.
Check out: market-tek.com/awardsite.html.
- Create a free-for-all
| Sites to submit to free-for-all
pages: FFAnet, Linkomatic, Submitad. Locations to download software
for your own free-for-all page: Linkomatic.
Services that will host free-for-all pages for you: FFAnet.
Ensure that your 2nd-8th grade child learns math at
and more: Ad
Internet Marketing Index, Marketing
Books Worth Reading:
(Mitchell Levy), 101
Ways to Boost Your Web Traffic (Thomas Wong), 101
Ways to Promote Your WebSite (Susan Sweeney), Guerilla
Marketing in 30 Days (Jay Levinson), Unleasing
the Idea Virus, Purple
Cow, and Permission
Marketing (Seth Godin), Customer
Service on the Internet and E-Mail
Marketing (Jim Sterne), Dan
Janal's Guide to Marketing on the Internet, Essential
Business Tactics for the Net (Larry Chase), Permission
Based E-Mail Marketing That Works (Kim MacPherson)
eZine from the Value Framework® Institute